LoveCycles was the outcome of much soul / inspiration searching and a direct result of many requests from customers I’d befriended during my time working at a local MTB trail centre. Having left that role, I pushed forward with the idea, and looked to offer an affordable, professional and friendly mechanic service for the local mountain bike community.

In terms of branding and design, I knew I wanted something that would appeal to anyone who loved riding their bike, regardless of cycling disciplines or how much / little their two wheels cost.
Design inspiration is often under your nose, and while taking down my authentic (New York bought and bred!) I♥NY T-shirt from the washing line one day, it clicked. I♥CY was born.

LoveCycles continues to offer the same affordable and friendly service, in addition to working with similar local small businesses dedicated to serving the cycling community in a fair and affordable way.