Since Jake and I built the first Silk Cycles branding and website back in 2015, it’s fair to say that a lot has changed. Thankfully for both of us, they’ve changed for the better.

Silk Cycles has gone from a garden shed to a fully fledged workshop at a central Exeter location, making it even more convenient for Jake’s customers, but Jake has also been gaining invaluable experience as a team mechanic for FMD racing on the MTB World Circuit – experience he now passes on to his own customers.

In that 5 years, we’ve refreshed the branding, designed livery for Jake’s new van, loyalty cards / service documentation, and most recently, we completely redesigned the Silk Cycles website and included an online booking system which was a first for me, but has become a pivotal part of Jake’s new strategy.