Riders On The Strom. Me referencing a Doors track. Some of you will know how ironic that is, but a good headline is a good headline!
Some of you old enough to know better and old enough to be me (!!!), may remember the iconic Guinness TV advertisement featuring horses galloping on the crest of a huge wave. Incredibly effective imagery.
Even back when I drafted this design that ad was pretty old, but I’d been watching one of those ‘Top 50 All Time ……….’ programmes on TV, which detailed the good and the bad of advertising on the Gogglebox. Inspiration sometimes comes from unlikely sources.
Next morning, I sat at my monitor and set about trying to implement a visual based on the Guinness ad, but featuring mountain bikers rather than horses, for a logo I’d been asked to do by the Tweed Valley Tourism Consortium as part of their Mountain Bike Hospitality Scheme incentive.
Incorporating part of their original logo, I gave each rider / wave a colour based on the CMYK colour profile, and attempted to convey movement via splash trails. Fair to say, it was quite a painstaking piece of artwork to get right, but the final result was adopted as the branding for the MBHS.
I went on to produce my biggest multi-page design for the Mountain Bike Hospitality Scheme fact file, along with banners, flags and promotional literature for the TVTC. Big learning curve, but massively rewarding.
More details and images over at: TVTC Portfolio